Palms are sweaty, knees weak, arms are heavy... Not Eminem lyrics, just the feelings of a long-distance runner whose marathon is 4 days and one hour away. On Sunday, I'm running crawling the Manchester Marathon for the 2nd time and I feel nervous, excited, sweaty, and 26.2 other emotions wrapped up in one. Months and miles of training accumulate into one morning of madness. This week, you'll find me downing water, upping carbs, stretching more than I've ever stretched, and randomly bursting...
4 months ago • 2 min read
After strategising & writing copy for launches that generated $2m+ in client sales, I've seen it all. But there are two issues that course creators seem to come up against... - student feedback isn't collected regularly (or automatically) in funnels resulting in a scramble when your launch date rolls around - testimonials lack strategy, meaning they don't reflect the top objections or messaging points *98% of consumers read reviews when making a buying decision* You see, there's psychology...
5 months ago • 2 min read
Prioritise your money-making activities first. This one tip has been business-changing for my business. My close friend and biz bestie Eman Ismail posted on Instagram that she does her money-making activities first before anything else. And holy shit, it flipped a switch in my brain. (So thank you, Eman!). From October 2022- January 2023, I didn't get a single client. Initially, I wasn't hunting for any client work—I wanted the space to handle personal family matters plus I had 6 months worth...
about 1 year ago • 2 min read
At a networking event last week, I was asked this question... "Is copywriting like writing product descriptions" followed by "How long does it really take to write something?" Now perhaps he was being sincere or joking or taking a real interest in my work... But I was stood with two men, one of whom also works in marketing, and he didn't ask them any similar questions. Believe it or not, I've been on the receiving end of similar demeaning comments from men in co-working spaces. Note: I think...
about 1 year ago • 2 min read
